sethgodin.typepad.com - 7/2/2009
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(and I think it works for lots of products) Is the purpose of the cover to sell books, to accurately describe what's in the book, or to tee up the reader so the book has maximum impact? The third. It's the third because if the book has maximum impact, then word of mouth is created, and word of ...
sethgodin.typepad.com - 7/2/2009
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sethgodin.typepad.com —
I've never written those three words before, but
he's never disagreed with Chris Anderson before, so there...
you go. Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about. The first argument that makes ...
(more)
Seth's Blog: Malcolm is wrong
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Who should a book's cover speak to?
Jacket Copy —
... On his blog, Seth Godin argues that the job of a book cover is not to attract everyone's attention, just the right people's attention in the right way. ...
Another gem from The Lord My Godin
SnowBlog —
Here.
Judged By Its Cover
Conversational Reading —
... Seth Godin writes:
Is the purpose of the cover to sell books, to accurately describe what's in the book, or to tee up the reader so the book has maximum impact?
Which is it? The answer is interesting. ...
Marketing
A Year of Reading —
... Here's his take on the purpose of a book cover. And a post to read if you want to try to get your head around the world in which our students/children will be adults: "In a world of free, everyone can play."
Morning Coffee
The Rumpus.net —
Sarah Palin threatens to sue the Internet. (we don’t generally go here, as this is plenty covered on Huffpo and everywhere else, but when someone threatens to sue the Internet we take it seriously.)
The purpose of a book cover.
9000 Vision presents A Clockwork Orange. (via HTMLGIANT)
Striking cookie makers vindicated.
Nearly naked fireworks too hot? “Simply put, nudity is prohibited, but wearing a bikini is not.” (via @strippertweets)
Chris Anderson ...
All Book Cover Designers Are Liars
Bookninja —
In All Marketers Are Liars , Seth Godin, advertising guru/god and bald man-about-town, argues that in a low-trust world marketers can’t yap on about features but instead need to tell a story, one we want to hear. Take the ShamWow, for instance - it’s not enough that it soaks up a bathtub’s worth of water, it’s also a kooky viral sensation. In a recent blog post Godin similarly argues that the purpose of a book cover is to be the jumping off point for conversation. The cover can’t merely sell the book or even just give you an idea of what it’s about, it needs to guide eyeballs ...
An Author’s Experience of Cover Design
The Rumpus.net —
... after Seth Godin reasonably opined that the single purpose of a book cover is to raise expectations that the book can and will deliver. ...
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Books By Its Cover (2)
booksbytheircover.blogspot.com 7/9/2009 — This is the second poem of the month. I hope it wasn't as hard as the first one but not as easy as the second. Remember to email me with your guess on what the author and title the poem is based off of. If you don't get a reply back from me then that means your answer was correct. If you do ...
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lisamcmann.blogspot.com 6/30/2009 — GONE will be out February 9. Here's the cover: Fun story -- When I was on tour for FADE, I was in talks with my editor Jen Klonsky and the artist who did my first two covers, Sammy Yuen (who rocks, right?) about what sort of cover we were going to ...
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