sethgodin.typepad.com - 6/14/2009
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I've spent the last few months looking at marketing textbooks. I'm assuming that they are fairly representative of textbooks in general, and since this is a topic I'm interested in, it seemed like a good area to focus on. As far as I can tell, assigning a textbook to your college class is ...
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Media Week 23: Book Titles, E-Books and Text Books, Orphans,
Personanondata —
... and Ale (Twelfth Night). Apart from quoting Donne (For Whom the Bell Tolls) or the Bible (The Power and the Glory) or TS Eliot (A Handful of Dust), you can fall back on theory. Some say a good title must contain a conflict (Crime and Punishment); others that one word is best (Atonement; Money); or that exotic confections (Zen and the Art of Motorcycle Maintenance) make good box office. The truth is, as William Goldman has it, "nobody knows anything". Seth Godin rants about Marketing textbooks. The solution seems simple to me. ...
Seth Godin Attacks Textbook Publishing
mediabistro.com: GalleyCat —
... Godin's grim post broke down the problems he saw in the traditional industry, but nevertheless, this market is on the verge of massive changes. Last week, California governor ...
Omni Daily News
Omnivoracious —
... Academic malpractice?: Seth Godin's anti-textbook "rant" on Sunday has already brought him more responses than any post he's ever made, which is saying something. ...
Friday Odds & Ends
Baby Got Books —
... which has the good taste to name check Dostoevsky – twice. (via Heather at I am Fuel…)
[See post to listen to audio]
Ha Ha Tonka – Close Every Valve to Your Bleeding Heart
While you’re listening to that, please read Jeff Hobbs’ Open Letter to Kanye West over at The Millions. It’s about “The Louis Vuitton Don’s” complaint that books are all wordy.
Then check out Seth Godin’s anti-textbook rant.
And Dan Baum (Nine Lives: Death and Life in ...
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